Clarity before screens and estimates

Free website brief builder for UK businesses.

Turn your goals, audience, pages, functionality and content readiness into a practical project brief. Build it privately, then copy, print or save it as a PDF without registering.

Build a website brief

Private working draft

Define the outcome before the deliverables.

Example answers are included to make the structure clear. Replace them with general business information and use roles rather than personal names.

01 Project foundation
02 Page scope

Choose the pages or page groups required for the first release. The generated sitemap is a planning aid, not a fixed information architecture.

03 Functional requirements

Select only what the first useful release genuinely needs. Each feature adds design, content, testing and ongoing support decisions.

04 Delivery and ownership

Content and operational readiness

Acceptance priorities

A brief starts the right conversation

Make requirements testable, then validate them.

A useful brief exposes assumptions and ownership. Specialists still need to turn it into an agreed scope, solution, estimate and acceptance plan.

Privacy and security

Identify the data, integrations and operational owners involved. Obtain appropriate legal and security advice for the real implementation.

User validation

Test assumptions with representative users, including people with disabilities where possible, before treating the brief as settled.

Website brief questions

What this builder does—and does not do.

What should a website project brief include?

A useful brief states the business outcome, audience, primary action, success measures, page scope, required functionality, content ownership, constraints and acceptance priorities.

Does ACA Tech receive or store my answers?

No. The draft is assembled in your browser and is not submitted to ACA Tech, saved to an account or added to analytics. Refreshing or closing the page clears it.

Is this a contract, quotation or final specification?

No. It is a structured starting point. A project team must validate assumptions, dependencies, responsibilities, price, timing, technical design and acceptance criteria.

Does selecting accessibility or SEO guarantee compliance or rankings?

No. Accessibility requires expert review and testing, including human evaluation. Search systems decide how pages are indexed and shown; good implementation improves readiness but cannot guarantee rankings.